the design of everything: what creates value?

Every time I  design something I always start with the same question: what is the value? what creates value? what people need in order to understand the value? This helps me to focus on what matters.

TEAM AND CULTURE

In order to design world class product it is important to craft the right environment. Give to the team members the tools, resources and the support they need to make the magic happens. The magic I am talking about, it is not designing a screen, it is turning an engineering driven company into a user-centered one.

STRATEGY AND PROCESS

Strategy is key for success. If you have an eye for detail it won't be hard to come up with an insanely long backlog of things that need to be done. The real question is, especially in a start-up, what should we do next? What is the thing that I can change that would add the more value to the product? Sharing the strategy is as important as having one. A strong strategy keeps you on track and saves you so much time. Build a process that sustains your strategy, empower your team and embrace the culture's value.  Value a process based on the quality of the results and on the impact that have on the team.

DESIGN of everything

Design the company culture, the team, the strategy and the process with the same care you design your products.

Research, plan, design, learn and iterate until you reach what is best for the product, the team and the company.

MORE WORKS

THE DESIGN PROCESS UNCOVERED FROM SKETCHES TO PROTOTYPE