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Onboarding and user growth


Craft an awesome first time experience and drive user growth 

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Onboarding and user growth


Craft an awesome first time experience and drive user growth 

what is onboarding? how caN drive USER growth?

 

Some people still think that  onboarding is about adding 5 "intro cards" in the app. Unfortunately, it is not that easy.

Onboarding is the art of removing friction and increasing motivation.

26% of apps are opened once, 13% are opened twice and only 2% are opened ten times.

It is hard enough to get people to download your app, once they open it, you really want them to stay. And, there is only one way to do it: show them the value. What your product can do for them. The first few minutes of use are crucial, and the experience must be delightful. After the user is engaged, if something is out of place he may forgive, but not the first time.

It is somehow similar to relationships. How important is the first date? And, the second one? Third? What about the 40th one? By the way, which one do you remember? 

Onboarding is easy to overlook.  Onboarding techniques, when well implemented accelerate growth. Early satisfaction and customised experiences help the user to find value in our product . When the user find the value, the company find a customer.

 

There are no second impressions in life or software. Onboarding is your first date with your user.
— Me
 

PERSONAS

Personas are based on data from Google Analytics and interviews with users.

EXPERIENCE MAP

What the user does, thinks and feels along the user journey. Realized in Illustrator.

USABILITY TESTING

Usability testing and task analysis conducted with usertesting.com.

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Increase revenues improving user flows


Information Achitecture:  The user journey that increases revenues

Increase revenues improving user flows


Information Achitecture:  The user journey that increases revenues

FROM FREE USERS TO PAYING CUSTOMERS

Getting the first time user experience right is only the first step of the journey. If users like your product, they are going to come back, again, and again. Don't let them down. Every time they use your product they should feel relieved and delighted because your product is making their life/job easier.

The product should never give them frustration but pleasure or delight. This is why usability testing is so important. Reduce friction until what is left is a flawless experience.

As solo UX designer I have analysed and optimised the whole user journey from free user to paying customer. The review has involved:

  • Let users know about the paid features  (upgrade entry points)
  • Make it very easy to access the paid features (smooth sign up flow)
  • Make easy to understand the value added by the paid feature (onboarding)
  • Make it very easy to pay (improved billing flows)
  • Help users that need support (new support website)

 

Good UX reduces friction, and reducing friction is one of the most powerful ways to drive growth throughout the conversion funnel.
— Sean Ellis
 

USER FLOWS

Login/Sign up for iAuditor iOS app, realized in Omnigraffle.

CONTENT STRATEGY

Confirmation, error and feedback messages for SafetyCulture Webapp. Google docs.

WIREFRAMES

Wireframes for Safetyculture.io support website, realized in UXPin.

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Design a teaM, a culture, a strategy and a process


The design of everything. Create value for the company and for the team.

Design a teaM, a culture, a strategy and a process


The design of everything. Create value for the company and for the team.

the design of everything: what creates value?

Every time I  design something I always start with the same question: what is the value? what creates value? what people need in order to understand the value? This helps me to focus on what matters.

TEAM AND CULTURE

In order to design world class product it is important to craft the right environment. Give to the team members the tools, resources and the support they need to make the magic happens. The magic I am talking about, it is not designing a screen, it is turning an engineering driven company into a user-centered one.

STRATEGY AND PROCESS

Strategy is key for success. If you have an eye for detail it won't be hard to come up with an insanely long backlog of things that need to be done. The real question is, especially in a start-up, what should we do next? What is the thing that I can change that would add the more value to the product? Sharing the strategy is as important as having one. A strong strategy keeps you on track and saves you so much time. Build a process that sustains your strategy, empower your team and embrace the culture's value.  Value a process based on the quality of the results and on the impact that have on the team.

 

DESIGN of everything

Design the company culture, the team, the strategy and the process with the same care you design your products.

Research, plan, design, learn and iterate until you reach what is best for the product, the team and the company.

 

DESIGN WORKSHOP

Collaborative design exercises with designers, developers, marketers and member of the support team are the key to build better product.

Download my UX workshop kit

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SCRUM (AGILE)

As User Experience Design Lead I act as SCRUM master and I work closely with the Product Owner and the other team leaders to build the company vision.

Tools: Jira, Confluence

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QUANTITATIVE DATA

Build, measure and learn.  I make sure that  data & metrics are used from the design team to make informed decisions and to measure success.

Tools: Google Analytics, Amplitude.

 

MORE WORKS

THE DESIGN PROCESS UNCOVERED FROM SKETCHES TO PROTOTYPE